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SEO Services In London – An Overview

Whether you’re an entrepreneur or a marketing specialist, you’ve probably heard of the term ‘SEO’. One of the biggest hurdles is those traditional SEO techniques that used to get results simply don’t work anymore.

You have to revamp your entire SEO marketing strategy in 2020, even if you have implemented some of its best practices earlier.

Nowadays, it takes longer to rank on Google, and you have to spend more time and money to get the desired results.

But, since you can’t wait forever for results, you have to implement some foolproof strategies to witness quick results. SEO is one of those strategies that can increase your website’s visibility on search engines and help your site rank better. 

But, it’s not only about rankings…

Implementing the best SEO practices will help your business get the right type of traffic (which is even more important).

In other words, proper optimization will help you pinpoint the visitors who are ready to buy your products and services.

SEO Defined

Simply put, SEO is the process of content optimization that helps your website or a digital property rank better on Google.

An effective SEO strategy is a combination of different elements that work together to deliver the required results.

With over 5-years of proven experience in digital marketing, Lion Media will help you generate more sales by increasing your current leads. And we do this with the help of SEO.

Purpose of SEO

The purpose of SEO is to improve the quality and quantity of inbound traffic to your digital property.

The good thing is it offers benefits to both the customer and the business. It helps searchers find the most relevant content at the same time helping businesses get direct exposure to their target audience.

So you see, search engine optimization can help your potential consumers make an informed buying decision during their customer engagement cycle.

Why Does Your Business Need SEO to Excel in 2020 and Beyond?

First things first, it’s important to understand that organic search is more visible and result-driven. Also, it is the leading generator of traffic. According to research, organic search contributes up to 51% to the traffic source.

Buying decisions also depend on search engines. The Digital Influence Index suggests that over 89% of customers use search engines to research about the products they need.

What SEO does for your business is it generates more inbound leads and improves conversions. 57% of B2B marketers stated that SEO generates more leads than other marketing options.

An effective SEO strategy yields better results without needing a website owner to invest in expensive and time-consuming marketing channels. 

Now the question is, how to build a comprehensive SEO strategy that is consistent with the best sales and marketing practices in 2020?!

You have two options here – Develop an SEO strategy on your own or hire an expert SEO consultant to do this job on your behalf.

Build a Comprehensive SEO Strategy

In practice, SEO sounds amazing. With just a single strategy, you can get your website ranked on top of SERPs. Sadly, SEO scares a lot of businesses and marketers because of its volatile nature.

However, if you break it down into categories, it looks a lot less complicated. To demonstrate this better, we’ve broken down SEO into the three essential elements.

On-Site Optimization

On-site optimization is important as it describes the overall structure of your content and website. What search engines do is to crawl your website to get an idea of how authoritative it is. So, the content you’ll publish on your website will have a big impact on your rankings.

Important Considerations for the On-Site Optimization

  • Meta titles
  • Website navigation
  • Internal linking
  • Website security
  • Website speed/performance 
  • Premium content

High-Quality Content

The content you produce and publish on your website is the biggest element of your on-site SEO strategy. It shows off your expertise, builds trust, and gives you the chance to bring in conversions using compelling CTAs on every page.

For SEO, relevant and high-quality content increases the number of website pages that can be ranked in Google. Having a consistent flow of content will give your site boost in the SERPs.

Whether you’re looking to get SEO done in Canada or London, the practices remain the same. The only thing you have to pay attention to is to write relevant content that best caters to the needs of your target audience.

Off-Site SEO

Last but not least, your SEO strategy should focus on building a presence on external platforms. The more inbound links you have on your website, the better it will rank on search engines.

Here, you can integrate guest posting, influencer marketing, and social media tactics into your SEO strategy to widen your authoritative reach.

Why It’s Important to Hire SEO Experts?

Hiring professional SEO Services provides ultimate leverage to the website owner. Various important tasks, such as keyword research, website audit, on-site/off-site optimization, and content creation as well as distribution, may seem challenging for a business entrepreneur.

Professional SEO experts are able to provide all-inclusive strategies. Since only a small percentage of online businesses pay attention to SEO, it presents a great opportunity for your business to get an edge over your competitors.

What SEO consultants do is to help direct regular traffic to your website using legal and ethical SEO strategies. Also, they have a team of highly skilled SEO analysts that assists in building a website that search engines can find easily.

While you may have to invest a little extra up front to benefit from expert London SEO services, the benefits it will deliver can pay you back many times over.